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How to attract customers to my friend's chocolate shop?
I am trying to help her get more customers in her chocolate shop, so how can I help her without having any sales, there prices are already low, so no lower. Any ideas?
If her products is one that is over very (or above average) quality, then the key o her success will be people recognizing this.
Here are a few suggestions:
1> Offer a special promotion to charity and non-profits to sell to help raise money. Ie: offer to local softball league that wants to buy shirts for everyone in the league. Get a special box of chocolates to sell or $8.00 yet the charity only pays $5 per box. This way you have a lot of people promoting your solutions and you're still making money while you are doing it (though probably a lot less than usual).
2> Since your friend already has client's coming into the store the key is to try and get them to refer new clients, or get them to purchase more. This can be done by offering them in store promotions or loyalty bonuses. IE: purchase 7 boxes and the 8th one is free for example.
For your friend to start building up a more loyal client basis, she should also make sure that any box, bag or wrapper always has her name. So that way if people really like what they are purchasing, they will always know where to get more.
These are a few suggestions.
Cheers.
Ken
Beautiful Switzerland - At A Swiss Chocolate Shop










































