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Away From Home on the Holidays
Marketing your vacation property? Start the holiday press now.
Each special promotion, activity, or decoration is like a gift for your renters – a miniature holiday home adventure. Illustrate the special flair that each home reflects when it is all decked out for the holiday season. The internet is a great place for holiday advertising because it's so instant; quickly switch between fall foliage to Christmas & Hanukkah and then transition to New Years Eve. Remember that content is king on the internet so your want to be sure to include everything that keeps your content relevant and fresh.
Here are four simple tips to make your rental stand out in the holday season.
1) Make sure your site has a holiday look and feel – easier if you have a CMS or dynamic site.
There are so many ways to showcase your home, especially on those special occasions, like Thanksgiving or Christmas or Channikar or Kwanzaa or even New Years Eve. Picture the holiday at a new destination that celebrates another concept of holiday living, of sharing family or friends in a different perspective. Think of an old New England village or the Ante bellum south , a Western ranch or a beach on a coast.
2) Remember to inform visitors about any local holiday events or specials you are running at your properties
Be sure to include local events around town in sightseeing or dining, or nightlife, or community fun, from town hayrides or clam bakes to holiday parades or the Christmas specials or to the ballet. the expected weather, throngs of people expected this holiday season, or even the privacy that they can have if they ‘d rather. This could be a time of establishing a new holiday tradition.
3) If you've got it, flaunt it!
Make sure your advertising reflects any special promotions you are running, this will let it stand out from other listings. Tis the season of giving…remember that electronic gift certificates are even better than regular guests. Not only do you get the sale, but also a new guest! Use your marketing and website to remind customers of holiday specials, any discounts or deals, gift certificates or holiday pricing.
4) Don't forget to open your presents!
Utilize easy to post and free ads such as Craigslist.org and BackPage.com because people look there to see whats happening now, not just to plan for the future.
Craigslist as a must, with Ebay Classifieds and BackPage.com as similar platforms. Craigslist has been ranked as the 10th most popular website in the U.S., according to Alexa.com; and this makes it a ready platform to generate responses. Posting Craigslist ads repeatedly can get tiring, but the return on investment (they are free!) is unbeatable. This makes Craigslist advertising an effective but simple tool that makes increased revenues and bookings…..and that's a special gift for you!
About the Author
FutureStay is a website, property management and marketing system developed to get your rental more bookings. FutureStay gets your vacation rental more guests with our affordable website, advertising and management software.
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Miniature Holiday Christmas Tree