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Apple Reportedly Butting Heads With Content Producers Over iTV (crunchgear?)
There's a problem with the idea of an iTV, rumors of which have been sloshing
about for a long time, but with greater intensity since Steve Jobs' biography
hinted at one. Unlike an Apple TV, an iPhone, an iPad, or other devices, an
Apple TV wouldn't be tied to a Mac, and it wouldn't take advantage of iTunes
the way those devices do. It'll be related, of course, but it doesn't promote
the "hub" idea that drives iPhone owners to buy Macs, Mac owners to buy
iPhones, and all the other crossover purchases that interweave the Apple
ecosystem. Instead, it would be an Apple-designed window into content that
Apple has very little control over. And while you can bring a new idea to the
TV space, as set-top boxes and Google TV have, you can't make the TV space
play nice. Google learned that the hard way. And it looks like Apple may be
facing a similar challenge.
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